LAUNCHED TODAY: Amazon Fires Back at Temu with Amazon Haul Marketplace - Prices as Low as $1, Delivery Times 1-2 Weeks

Short Takes

Nov 13, 2024

Today, Amazon launched Haul, a new feature within the Amazon Shopping app, as a direct response to Temu

In August, Amazon CEO Andy Jassy said average selling prices were falling, as customers were trading down to cheaper items and buying more essential goods.

As a response to these trends, and, presumably, as a counter to the impacts from Temu, Amazon is launching Haul.

Currently in beta in the U.S., and available to some customers, Haul products boast prices that are predominantly under $20, with many items available for under $10, and some being offered for as little as $1.

Shipping times for Haul items will be slightly longer than normal, with estimated delivery times of 1-2 weeks.

Haul will offer an ultra-low priced, curated selection of products spanning fashion, home, lifestyle, electronics, and novelties.

Haul will offer low prices, extra savings on bigger bundles, and free delivery on orders over $25.

Examples include $2 iPhone 16 cases and $3 trimmer/razor sets.

Amazon Haul will have its own shopping experience and customers will enjoy even more savings when they add more items to a single order [SMART!].

Orders over $25 will ship for free, with a nominal shipping charge for orders less than $25. Haul items will come backed by Amazon's A-to-z Guarantee. Also smart.

Temu is heavily gamified, we will see to what extent Amazon tries to match that experience (if they do at all).

Amazon stock is up 2.5% today.

*For those in the retail and tech spaces, here are ways I can help:

1. I have been published in the Harvard Business Review on the topic of C-Level engagement. If you need help fine-tuning client material, such as proposals and campaigns, for maximal impact, to appeal to a C-level audience, I can be reached at tdecicco@konposit.com.

2. My forte is sales. For tech firms looking to expand in the U.S.market, I can be reached here.

3. Promote your firm by sponsoring this newsletter. Ads are placed in-article. Readership includes retail and tech industry executives, analysts, consultants, and academia.