2 Comments

Agreed and well said Erik, and they obviously got a pop from opening Sephora stores in stores.

What is you’re thinking regarding the babies r us in-store collab?

Expand full comment

Kohl's in many ways is a victim of its own success story. They lived off their innovation of free standing department stores in the suburbs as the population moved out of the cities. Everything was great until they spread across the country and the movement settled out. Then they started playing with the formula and ended up alienating their core. Moving back later to their branded strategy confused a lot of people. I think Ashley has a good chance to build on some of the changes and if he concentrates on core strategies they will continue to be a profitable and well run company. With that said, they will never be the darling they where as they we spreading the "new" model across the country. Like Walgreens who at one point was opening a store every 17 hours, growth in new stores camouflages a lot of poor business practices. All that becomes exposed when saturation is reached. If inflation gets under control there will still be a new generation of shoppers that will be excited to stack coupons and Kohl's cash if for no other reason than it's not Walmart.

Expand full comment